Estrellas que dejaron su brillo:
Snapchat discovery series
As an editor, I led the USC Dímelo team in creating our 2nd annual Snapchat Discover for Día de los Muertos (Day of the Dead).
The theme was "Estrellas Que Dejaron Brillo," meaning “Stars Who Left Their Shine.” With this theme, we honored the stars who have passed away and have significantly impacted the Latinx community.
I conceptualized the theme, designed social media and interactive graphics, and oversaw, delegated, advised, and mentored USC Dimelo students throughout the month-long project.
final snapchat shots
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final snapchat shots ☆
In 2021, our Day of the Dead publication secured 17.2k total views, and our 2022 "Stars Who Left Their Shine" edition grew up to 43.7k total views, increasing 154% more views than 2021.
Social media promotion
Digital Altar
USC Dímelo x Interactives Desk collaboration
☆ Estrellas Podcast ☆
Spotify playlist honoring bright souls who have significantly impacted the Latinx community through music.